Recode Decode: OpenDoor CEO Eric Wu / Evite CEO Victor Cho

Growth Strategies

Victor Cho, CEO of Evite, shares his insights on maintaining the company's growth by leveraging its existing infrastructure while adopting a startup mentality. He emphasizes the importance of focusing on customer needs and adapting to digital trends, which has allowed Evite to remain relevant in a rapidly changing market 1. Cho notes that Evite operates with a startup vibe, benefiting from a massive infrastructure that enables it to test and scale new ideas quickly 1.

We can't move quite as fast as a brand new startup, but of course, then we have the scale that a startup would die for in terms of a testing platform and environment.

--- Victor Cho

By continuously testing new ideas and expanding into international markets, Cho believes Evite can significantly increase its business scale 2.

   

Revenue Models

Exploring new revenue streams, Victor Cho discusses Evite's transition from an ad-based model to offering premium services. He highlights the challenge of convincing users to pay for services they previously received for free, but identifies segments willing to pay for premium features, such as ad-free invitations for weddings and corporate events 3. Cho also sees potential in expanding Evite's role in the event lifecycle, addressing pain points before and after events 4.

The professional market is probably going to be the biggest market, it's those companies that are still using email and dropping in digitized big jpegs basically.

--- Victor Cho

By focusing on these areas, Evite aims to enhance user experience and create additional revenue opportunities 5.