Recode Decode: Jonathan Greenblatt, CEO, Anti-Defamation League

Tech Collaboration

Jonathan Greenblatt, CEO of the Anti-Defamation League, highlights the organization's collaboration with major tech companies like Google, Facebook, and Twitter to combat online hate and extremism. He emphasizes the importance of engaging engineers and product developers rather than relying solely on policy makers to create effective solutions. Greenblatt notes, "It's not lawyers, it's engineers, it's not policy people, it's product people" 1. This approach aims to address the challenges posed by the platforms' libertarian ethos and evolving business models, which have inadvertently allowed extremist content to proliferate 2.

   

AI Solutions

The ADL is leveraging AI and machine learning to tackle online hate more effectively. Greenblatt explains that these technologies can help identify and mitigate harmful content by analyzing patterns and user behavior in real-time. He shares a personal experience to illustrate the potential of AI: "If you used AI and you saw, aha, the person tweeting at jgrenblatt... you could mitigate it dramatically" 3. Additionally, the ADL is exploring how virtual reality can enhance empathy and understanding among law enforcement officers by simulating experiences of marginalized communities 4.