Recode Decode: Four magic words for entrepreneurs: ‘Do your fucking job.’

Bootstrapping

Scott Belsky's journey into entrepreneurship began with a sense of frustration, which he believes is a common catalyst for great products. He founded Behance to organize the creative world, inspired by the disorganized yet talented creatives he knew in New York 1. Initially bootstrapped, Behance was set up as an LLC, allowing the team to choose its own destiny without venture funding. However, Belsky realized that this approach was limiting the team's potential, leading to a pivotal decision to seek funding from Union Square Ventures 2.

We were resolute on being a bootstrapped company that could actually choose its own destiny.

--- Scott Belsky

This decision marked the beginning of a new chapter for Behance, eventually leading to its acquisition by Adobe.

   

Investment

Belsky's investment philosophy is deeply rooted in his passion for design-centric startups. He gravitates towards companies that prioritize product design, believing that consumerizing experiences offers a competitive edge, even in enterprise settings 3. He criticizes the venture capital landscape for becoming lazy, noting that when sectors are discounted, opportunities often arise. Belsky emphasizes the importance of curiosity in identifying unique investment opportunities 4.

I always find that great investors really tune into certain curiosities that they have that others don't.

--- Scott Belsky

This approach has led him to invest in successful companies like Warby Parker and Sweetgreen.

   

Volatility

Belsky views volatility as an opportunity for growth, emphasizing that resourcefulness is more valuable than resources. He admires teams that endure anonymity and uncertainty, using these challenges to build strong processes and cultures 5. His book, "The Messy Middle," explores the endurance required in any bold venture, highlighting the importance of making tough decisions and staying focused. Belsky shares a personal mantra, "Do your fucking job," as a reminder to push through difficult moments 6.

Resourcefulness is more important than resources, and you only get resourcefulness from having to be constrained.

--- Scott Belsky

This mindset is crucial for navigating the unpredictable journey of entrepreneurship.