Published Aug 22, 2023

Fandom runs some of the biggest communities on the web. Can CEO Perkins Miller keep them happy?

Perkins Miller, CEO of Fandom, discusses the platform’s innovative strategies to balance advertising and revenue generation with user satisfaction, tackle the challenges of moderating user-generated content, and explore the role AI plays in enhancing community engagement and content moderation.
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Episode Highlights

  • Platform Focus

    Fandom's user-generated content model stands out by focusing on the celebration of imagined worlds, unlike platforms like Reddit and YouTube, which often deal with toxicity and self-promotion. highlights that Fandom communities are centered around shared interests in IPs like Game of Thrones, fostering a collaborative environment rather than individual aggrandizement 1. The platform supports creators with tools and runs ads to fund operations, distinguishing itself from Wikipedia's donation model 2. While Reddit faces challenges with monetizing user content, Fandom prioritizes community engagement and content quality over seeking payments from AI companies for data scraping 3.

       

    Community Management

    Fandom's approach to managing fan communities emphasizes inclusivity and the celebration of virtual worlds. Perkins explains that the platform maintains a strong policy against toxic behavior, ensuring that discussions remain focused on the IPs rather than political or controversial topics 4. He actively engages with community members to ensure a stable and supportive environment, highlighting the importance of providing excellent tools for content creation 5. Perkins notes, "We have a very strong policy of inclusion. And if there's toxic behavior on the platform, we don't allow for that."

       

    Moderation Challenges

    Content moderation at Fandom involves navigating complex challenges, especially with sensitive topics. Perkins, who is personally committed to inclusivity, emphasizes the importance of focusing on fan identity and imagined worlds while avoiding ad hominem attacks 6. The platform uses a combination of human moderators and AI tools, though Perkins acknowledges the limitations of AI in effectively moderating content 7. He states, "It's all about setting the right intention. I think, generally speaking, we do get it right."

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