Mercedes-Benz CEO Ola Källenius explains why EVs are still the future — but Apple's next-gen CarPlay isn't

Electric G-Class

Mercedes-Benz is making strides in electrifying its iconic G-Class, a move that marks a significant milestone in the company's EV strategy. Ola Källenius emphasizes the importance of maintaining the classic G-Class design while integrating electric technology, ensuring that the vehicle remains true to its roots 1. The new G 580 with EQ technology is a testament to this philosophy, combining subtle design changes with advanced engineering to enhance performance and reduce drag 2.

A G needs to look like a G. Never mess with the styling.

--- Ola Källenius

This approach not only preserves the G-Class's iconic look but also improves its range and efficiency, demonstrating Mercedes' commitment to innovation without sacrificing heritage 3.

   

Off-Road Capabilities

The electric G-Class is designed to excel in off-road conditions, offering precision and ease of use that even novice drivers can appreciate. Ola Källenius highlights the vehicle's ability to adjust torque with millimeter precision, making challenging terrains more accessible 4. This innovation opens up new possibilities for off-roading enthusiasts while maintaining the G-Class's rugged reputation.

It is unbelievably easy to get up the mountain.

--- Ola Källenius

The G-Class's design philosophy ensures that despite the technological advancements, the vehicle retains its iconic appearance and off-road prowess, appealing to both traditionalists and modern drivers 5.

   

Design Philosophy

Mercedes-Benz's design philosophy for the electric G-Class focuses on creating a seamless blend of tradition and innovation. The vehicle's interior is designed to offer a personalized driving experience, with features that adapt to individual preferences, enhancing comfort and convenience 6. This approach ensures that the G-Class remains a luxurious and technologically advanced option for consumers.

You're stepping into your Mercedes cocoon, your Mercedes rolling living room.

--- Ola Källenius

By integrating advanced technology without compromising on the classic G-Class design, Mercedes-Benz continues to set a high standard in the automotive industry, appealing to a wide range of customers 7.