Membership Strategy Insights
The discussion highlights the trade-off between having a larger customer base with lower pricing versus a smaller, high-ticket clientele. Ali expresses a preference for fewer customers paying more, emphasizing the potential for reduced stress in business operations. Jay encourages a long-term vision, suggesting that strategic hiring and community engagement can alleviate the burden of increased operational demands while aligning with broader brand aspirations.In this clip
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Deep Dive with Ali Abdaal
How To Build An Online Community - Jay Clouse
Related Questions
Should we be looking to offer full enterprises and six-figure sales a higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, as discussed in the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha?
In the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn, What Product Market Fit Really Looks Like & Why Pricing Is Startup's Biggest Problem with Scott Dorsey, Managing Partner @ HighAlpha, should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions?