Defining North Star
Matt and Ali discuss measuring success through the concept of a North Star metric, focusing on the importance of identifying true fans and setting proxy metrics to gauge progress towards goals.In this clip
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Related Questions
We're running an AI consultancy for SMBs, and honestly, landing clients is tough. We think the model works, but our runway isn't infinite. Beyond just 'gut feel,' what specific metrics – like client LTV, churn rate, or pipeline conversion rate – should tell us, 'Pivot now,' versus just grinding harder on sales? Also, what's our North Star Metric?
Here is how I think about metrics. Where am I wrong?