The Power of Usage
Discover the crucial question that determines the success of a product or service, and the impact of ownership on utility and preferences.In this clip
From this podcast

Deep Dive with Ali Abdaal
How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland
Related Questions
What are the economics of parenting?
Why do some people prefer not having kids, as discussed in the episode Is The Economy About To Meltdown? and the clip Purpose vs. Happiness, as well as in episode Ep 42. Escaping the Myth of the Perfect Life with Professor Paul Dolan and the clip Childlessness and Selflessness?