Evolving Design Agencies
Kate discusses the shifting landscape of design agencies, highlighting the rise of small, specialized firms led by designers who have branched out from larger organizations. She reflects on the challenges designers face in communicating their value and the confidence it can impact. Aarron raises questions about why more venture capitalists haven't fully embraced the systematic design approach pioneered by GV, despite its proven success and influence in the industry.In this clip
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Design Better
Kate Aronowitz: Shaping the story of design in business
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