Embracing Mistakes
Paula emphasizes the importance of making mistakes as a vital part of the learning process in design. Her journey from a graduate student to a partner at Pentagram showcases her significant influence on graphic design, particularly through her work with iconic brands like Citibank and Tiffany. Discover the intriguing backstory behind a city logo she created, revealing the deeper narratives that often lie behind well-known designs.In this clip
From this podcast
Design Better
Paula Scher: Pentagram legend on design, persuasion & embracing mistakes
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