Design's Historical Influence
Paula emphasizes the importance of looking to the past for inspiration, noting that young designers often innovate by learning from historical mistakes. She finds the current landscape of typography particularly exciting, as designers have the tools to create expressive type that resonates with their projects. For her, type transcends mere functionality; it becomes a powerful form of expression that captures the essence of a brand or product.In this clip
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Design Better
Paula Scher: Pentagram legend on design, persuasion & embracing mistakes
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