Typography and Collaboration
Peter, a notable typographer, emphasizes the evolution of type design, noting that while new styles may emerge, they are often rooted in historical forms. The discussion shifts to Pentagram, highlighting its unique structure that fosters collaboration among designers, allowing them to thrive through shared profits and mutual influence. Paula reflects on her extensive tenure there, illustrating how the agency has adapted over the decades to support creative professionals.In this clip
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Design Better
Paula Scher: Pentagram legend on design, persuasion & embracing mistakes
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