Design Revival at Apple
Robert shares his initial struggles upon joining Apple, feeling disheartened by the uninspiring work environment. He took the initiative to create a new design studio, emphasizing the importance of a stimulating workspace for creativity. To attract top talent, he creatively showcased bold design concepts, challenging the perception of Apple during a time when the industry was dominated by bland, beige products.In this clip
From this podcast
Design Better
Robert Brunner: The design giant who hired Jony Ive
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