Transforming Customers into Heroes
Storytelling is essential in product design, where the focus should shift from the product as the hero to the customer as the hero. By understanding customers' needs, goals, and obstacles, businesses can create products that empower users to achieve their dreams. This approach not only enhances user engagement but also transforms the way customers interact with products, making them feel like heroes in their own journeys.In this clip
From this podcast
Design Better
Donna Lichaw: The leader’s journey
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