Outcome-Focused Design
Emphasizing the importance of defining outcomes, Joshua highlights that a true outcome is a change in human behavior that drives business results. He contrasts the difference between outputs, like creating a new website, and outcomes, such as increasing website visits. The discussion also touches on the challenges designers face in measuring their work and aligning with other business functions, underscoring the need for practical methods to achieve an outcome-focused approach.In this clip
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Design Better
Joshua Seiden: Agile, Lean UX, and measuring your work
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