Podcasting's Unique Potential
Vicki discusses the transformative power of podcasting in reaching underserved audiences, highlighting its lightweight and intimate nature compared to other media. She outlines the research process used to understand listener behaviors and preferences across various audio formats, emphasizing the importance of both qualitative insights and quantitative data. Ultimately, the goal is to create seamless user experiences that allow listeners to engage deeply without being distracted by the app itself.In this clip
From this podcast
Design Better
Rewind: Vicki Tan: Learning from new voices
Related Questions
What is the topical approach to podcasting?
Are you currently doing any behavioral research or testing the extent to which your podcasts produce observable changes in people’s well-being or healthy behaviors (beyond anecdotal stories) for the episodes Survey Design Working Session and Podcast Listener Habits? If yes, I’d be very curious to hear more about what you are learning and how you are adapting the podcast to increase its potential for positive change.