Design's True Value
Aarron highlights the misconception that design is less important in B2B compared to B2C, emphasizing that effective design can significantly influence customer perception and purchasing decisions. Enrique adds that while some companies thrive without stellar design, the best product doesn't always guarantee success; strategic sales processes can sometimes overshadow product quality. This conversation challenges the notion that design is merely an aesthetic choice, revealing its critical role in overall business strategy.In this clip
From this podcast
Design Better
Enrique Allen: Design and entrepreneurship at Designer Fund
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