Focus on Core Value
Enrique emphasizes the importance of identifying a sharp, focused solution that addresses a clear pain point—what he calls a "painkiller." By honing in on this core value proposition, businesses can demonstrate demand and willingness to pay, paving the way for future expansion. He illustrates this with the example of Ambrook, which starts with helping farmers understand profitability before broadening its financial services.In this clip
From this podcast
Design Better
Enrique Allen: Design and entrepreneurship at Designer Fund
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