Differentiation in Design
Differentiation is crucial from the outset, not just an afterthought in marketing. A compelling example involves a founder from Google DeepMind, who transitioned to create a company focused on using AI to design new materials. By integrating expertise in AI with chemical and manufacturing knowledge, he aims to revolutionize material design, showcasing the importance of building a product that truly reflects its unique value.In this clip
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Design Better
Jake Knapp: Click—How to make what people want
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