Published Apr 2, 2024

Bonus: Eric Snowden, Head of Adobe Design, on AI + Design

Eric Snowden, Head of Adobe Design, explores the revolutionary impact of generative AI in creative workflows, shares his unique career journey, and provides valuable leadership insights on managing innovative design teams.
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Episode Highlights

  • Atlantic Records

    Eric's tenure at Atlantic Records coincided with a pivotal time in the music industry. He joined during a wave of layoffs due to the rise of file sharing, but soon witnessed the industry's shift towards digital innovation. This period allowed him to grow from an art director to VP of product, overseeing design and engineering teams.

    When I joined the music industry was really when they were on the upswing and starting to think about, what does it mean to be in this new digital era?

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    Eric's experience at Atlantic helped him blend creative and business perspectives, a skill he carried forward in his career 1 2.

       

    Behance Move

    Transitioning from Atlantic Records to Behance, Eric took on the role of head of mobile. This move was significant as it eventually led him to Adobe through an acquisition. At Behance, he leveraged his extensive experience in mobile design to help the company adapt to new technologies.

    I had this background in mobile that transitioned to Behance really well.

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    His leadership style emphasized small, trusted teams, which he believes are crucial for effective management 3 4.

       

    Adobe Journey

    Eric's journey at Adobe began with the acquisition of Behance, where he continued to focus on mobile design. He highlights Adobe's unique environment filled with creative individuals across all disciplines, which he finds inspiring.

    I'm surrounded by really nice, brilliant, creative people. Why would I want to be anywhere else?

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    Eric's leadership at Adobe is characterized by honesty and approachability, fostering a culture of direct, human connections 3 5.

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