Limited Drops Strategy
Bobby discusses the innovative approach of limiting product drops to create demand and build a lasting brand. By prioritizing brand reputation over immediate profits, they established a loyal following that eagerly anticipated new releases. This strategy not only set them apart from competitors but also caught the attention of major brands like Disney, highlighting the importance of consistency and reliability in brand identity.In this clip
From this podcast
Tim Ferriss Show
Bobby Hundreds — Building an Iconic Streetwear Brand and Much More | The Tim Ferriss Show
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