Fun Over Funding
Elan shares a unique approach to stretch goals by prioritizing fun and community engagement over traditional funding methods. By inviting backers to participate in creative challenges, they fostered a sense of celebration and connection, leading to increased buzz and new orders, even without asking for more money. This innovative strategy transformed their Kickstarter campaign into a lively and interactive experience.In this clip
From this podcast
Tim Ferriss Show
Co-Creator of Exploding Kittens — How to Raise Millions on Kickstarter | Elan Lee
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