Platform Effort vs. Cost
Matt discusses the varying effort and cost involved in launching a platform on Google Search and Facebook, highlighting the challenges of high competition on Google and the ease of implementation on Facebook. He shares insights on optimizing marketing strategies based on the marketplace competitiveness.In this clip
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This Week in Startups
E958 Matt Horiuchi, Calm: "Growth, Paid Marketing & Attribution": LTV/CAC, channels, right messaging
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