Marketing Insights

Matt shares valuable insights on understanding LTV CAC and the importance of robust attribution in marketing. He discusses pitfalls in marketing channels like LinkedIn and emphasizes the need for a clear understanding of customer acquisition costs for effective advertising strategies.

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This Week in Startups
E958 Matt Horiuchi, Calm: "Growth, Paid Marketing & Attribution": LTV/CAC, channels, right messaging
Related Questions
- How much should I pay for cost per click (CPC) based on customer acquisition cost (CAC) and lifetime value (LTV)? Is it a good way to measure it?
- How does ad attribution technology work in the episode E958 Matt Horiuchi, Calm: "Growth, Paid Marketing & Attribution": LTV/CAC, channels, right messaging and the clip Cracking Attribution?