Maximizing Customer Lifetime Value
Matt discusses the importance of conservative LTV modeling in early business stages and the evolution towards advanced, personalized LTV curves for individual customers. He emphasizes the significance of understanding customer behavior for accurate ROI predictions and decision-making.In this clip
From this podcast
This Week in Startups
E958 Matt Horiuchi, Calm: "Growth, Paid Marketing & Attribution": LTV/CAC, channels, right messaging
Related Questions