Business Ratios Unpacked
Alex emphasizes the critical role of Lifetime Value (LTV) versus Customer Acquisition Cost (CAC) in business success. Understanding this ratio is key to driving initiatives that increase customer base or customer value. Alex challenges listeners to apply these principles across various business models for long-term competitive advantage.In this clip
From this podcast

The Game with Alex Hormozi
The Number That Will Scale Your Business More Than Anything Else | Ep 739
Related Questions
Does Alex Hormozi not talk about 1. getting more customers and 2. increasing LTV per customer as the only two things to focus on in the episode 20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom and the clip Importance of CAC and LTV? What about Customer Acquisition Cost (CAC)?
Does Alex Hormozi not talk about 1. getting more customers and 2. increasing LTV per customer as the only two things to focus on in the episode 20VC: Why Being First Does Not Matter, Why Defensibility on Day 1 Does Not Exist, Three Core Elements To Move into Enterprise Effectively and What Makes Truly Great Product Marketing Today with Des Traynor, Co-Founder @ Intercom, and the clip Importance of CAC and LTV? What about Customer Acquisition Cost (CAC)?
In the episode Listen to These 23 mins Before You Try to Sell Anything | Ep 744 and the clip Targeting the Right Avatar, does Alex Hormozi not talk about 1. getting more customers and 2. increasing LTV per customer as the only two things to focus on? What about Customer Acquisition Cost (CAC) in the episode If I Were Starting a Company In 2024, This is What I'd Do \[FULL 0-$100M GUIDE]?