Social Influence and Behavior
Rory discusses how our brains are wired for social copying and habitual behavior, which can lead to effective decision-making in uncertain environments. He highlights that people are more likely to adopt new technologies, like heat pumps, when they see their neighbors doing the same, emphasizing the power of social influence over rational economic arguments.In this clip
From this podcast
Lenny's Podcast
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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