Decision-Making Heuristics
Rory discusses how past experiences shape our decision-making processes, particularly when it comes to investing in new technologies like heat pumps and electric cars. He highlights the common tendency to wait for products to improve and decrease in price, drawing parallels with historical tech purchases that often led to buyer's remorse. This instinctive intuition, while sometimes frustrating, serves as a reasonable expectation for consumers navigating the rapidly evolving landscape of electrical products.In this clip
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Lenny's Podcast
What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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