Designing Human Behavior
Nir discusses his journey as a behavioral designer, emphasizing the impact of technology on human habits. He reflects on the evolution of tech challenges, from low engagement to overuse, and introduces his latest work focused on overcoming distraction. By leveraging the same techniques that drive user engagement in social media, he aims to empower individuals to achieve their personal goals and enhance their lives.In this clip
From this podcast

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Related Questions
Do social media developers make their apps and games addictive to hook people but not to addict them to the app or game, as discussed in the episode Nir Eyal: How to be indistractable?
What is the intention of social media developers: to make people addicted to their apps or to simply hook them, as discussed in the episode 250: Nir Eyal | Control Your Attention and Choose Your Life and the clip Bible App and Hijacked Brains?
Do social media developers make their apps and games addictive to hook people but not to keep them addicted, as discussed in the episode Nir Eyal: How to be indistractable and the clip Ethical Tech Design?