Violation of Expectation
Attention is often anchored to expectations, and when those expectations are violated, it leads to surprise. This concept is illustrated through humor, as seen in the jokes shared, which play with audience anticipation. By understanding how our brains predict outcomes, we can appreciate the art of surprise in storytelling and comedy.In this clip
From this podcast

Modern Wisdom
How Marketing Reshapes Our Brains | Prince Ghuman & Matt Johnson | Modern Wisdom Podcast 180
Related Questions