Value of Design
Bruce emphasizes the importance of charging appropriately for design work, highlighting that what may seem expensive initially can prove invaluable over time. He reflects on the challenges designers face in balancing passion with commercial viability and shares a pivotal lesson from his father about the necessity of financial sustainability in business. The conversation underscores the need for clear boundaries between creative enthusiasm and financial discussions to ensure both the designer and the client benefit from the collaboration.In this clip
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Modern Wisdom
Designing The World's Biggest Brands | Bruce Duckworth | Modern Wisdom Podcast 167
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