Taking Risks, Elevator Pitch
Ed Catmull discusses the importance of taking risks and the limitations of the elevator pitch. He emphasizes that a certain percentage of ideas should fail the elevator test to demonstrate a willingness to take risks and avoid becoming a derivative company. However, he also acknowledges that some ideas, although difficult to explain, can immediately capture interest and lead to successful projects.In this clip
From this podcast
Rich Roll
DO YOUR BEST WORK: Lessons from Pixar on Creativity, Leadership & Why Story Is King | Ed Catmull
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