Selling as Identity
Yvonne reflects on her journey of growing a business from scratch and the emotional ties that made selling feel like defeat. As she navigates the challenges of her career, she begins to reconsider her perspective on selling, recognizing that it doesn’t equate to giving up but rather opens the door to new possibilities. The struggle between her competitive nature and the desire for change leads to a transformative realization about her identity and future.In this clip
From this podcast

Built to Sell Radio
Ep. 33 Identity Theft
Related Questions
I have been relatively successful in my business career, having grown businesses to market dominance and exited them. Now, I've joined a startup to expand into a new market and geography. However, I am getting increasingly frustrated being treated as a door-to-door salesperson and being asked to complete a questionnaire on culture rather than having a meaningful discussion. Do you have any thoughts on how to handle this situation?
How do you navigate the transition between needing to do 20 sales consults a day for 3 to 5 years as a prerequisite to market and then shifting to being able to sit in a room for 12-16 hours daily just working away, as discussed in the episode Is Your Self-Identity Limiting Your Potential? | Vusi Thembekwayo on Impact Theory and the clip Selling Yourself Daily?
How do you navigate the transition between needing to do 20 sales consults a day for 3 to 5 years as a prerequisite to market and then shifting to being able to sit in a room for 12-16 hours daily just working away, as discussed in the episode Is Your Self-Identity Limiting Your Potential? | Vusi Thembekwayo on Impact Theory and the clip Selling Yourself Daily?