Intentional Brand Strategy
Pedro discusses the shift towards more intentional brand advertising during major events like the Super Bowl, highlighting the importance of aligning with premium and innovative brands. He also explores the rationale behind a beer giant's venture capital fund, likening startups to pirate speedboats that challenge traditional corporate giants, emphasizing the need for established companies to adapt in an evolving market.In this clip
From this podcast
Masters in Business
Pedro Earp on the Business of Beer (Podcast)
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