Consumer Trends Unveiled
Pedro discusses how technology and big data facilitate the tracking of evolving consumer preferences in the beverage industry. He highlights the importance of aligning new products with long-term trends, such as health and wellness, to differentiate between fads and sustainable changes. Additionally, he emphasizes the significance of mainstream consumer adoption as a key indicator of a trend's longevity.In this clip
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Masters in Business
Pedro Earp on the Business of Beer (Podcast)
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