Apple's Vision for VR

Palmer discusses Apple's approach to VR, emphasizing that their goal is not immediate mass adoption but rather to make VR something everyone wants in their lives. He believes that Apple's strategy of creating a high-end VR headset that people desire, even if they can't afford it, will pave the way for a more affordable version in the future. Palmer also highlights the importance of making VR something people care about before focusing on cost as a determining factor in adoption.