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Changing Economics

The rising costs of home Internet are forcing families to reconsider their cable subscriptions, highlighting the complexities of cutting the cord. As the business landscape evolves, consumers are increasingly using their purchasing power as a vote for brands that align with their values, pushing corporations to adopt a broader purpose beyond just shareholder profit. The recent shift by a major business group reflects this trend, though the real challenge lies in whether these companies will take meaningful action to back their new commitments.