Perceived Value Revolution
Rory challenges the traditional notion that value is solely derived from tangible products, arguing instead that perceived value can be crafted through storytelling and psychological insights. He highlights how enhancing the experience of a product, like the Uber map, can create significant value with minimal environmental impact, suggesting that psychological innovations may be more attainable than technological breakthroughs.In this clip
From this podcast
The Diary Of A CEO
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland | E165
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