Bold Marketing Tactics
James Watt, co-founder of BrewDog, discusses the bold marketing tactics the company has employed, including changing their names to Elvis and complaining about their own beer. He shares insights on the line between truth and untruth in marketing and the impressive return on investment they have achieved.In this clip
From this podcast
The Diary Of A CEO
Brewdog Founder: The Untold Story Of One Britain’s Fastest Growing Companies: James Watt | E157
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