Psychographics and Politics
The discussion delves into the complexities of psychographic targeting in political advertising, revealing that while some strategies yield significant engagement boosts, others can be less effective. Notably, targeting individuals with neurotic tendencies through fear-based messaging proved alarmingly successful, highlighting the darker side of data-driven campaigns. The importance of verifying the truth behind emotionally charged ads is emphasized as a crucial takeaway for consumers.In this clip
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Make Me Smart
It’s 2020. And the Cambridge Analytica story? It’s growing… | Make Me Smart #145 | Brittany Kaiser
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