The hospitality industry is seeing a resurgence, with room night demand expected to surpass pre-pandemic levels, though challenges remain. The rise of home-sharing options like Airbnbs complicates the landscape, as individual landlords navigate economic pressures differently than traditional hotels. As customer expectations shift towards more personalized and tech-savvy experiences, the industry must adapt to stay relevant, especially in a world where being "too old school" can deter potential guests.