Embrace Your Brand
Hugh emphasizes the importance of trusting your instincts over established expertise, especially in the ever-evolving publishing landscape. He highlights a common mistake of authors spreading themselves too thin across different pen names, arguing that readers will follow their favorite writers across genres. Consolidating your identity under your real name can strengthen your brand and connect you more deeply with your audience.In this clip
From this podcast
The Tim Ferriss Show
#726: Hugh Howey, Bestselling Author of Wool and Mega-Creative — How to Sell Millions with Self-Publishing, How to Find Your Big Break, Making Hit TV Shows (Silo), How AI Will Upend Your Life, Nonconformist Creative Process, Advice for Writers, and More
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