The Power of Sonic Branding
Dallas explains how sonic branding can evoke positive associations and feelings, citing Netflix's iconic sound as an example. Sonic branding can train the brain to associate a sound with a call to action, such as putting down the phone and watching something incredible.In this clip
From this podcast
The Jordan Harbinger Show
669: Dallas Taylor | The Psychology of Sound Design
Related Questions
Can sound be used for branding as discussed in the episode 669: Dallas Taylor | The Psychology of Sound Design and the clip Sonic Branding Strategy?
Can sound be used for branding as discussed in the episode 669: Dallas Taylor | The Psychology of Sound Design and the clip The Power of Sonic Branding?
What was almost Netflix's logo sound in the episode 669: Dallas Taylor | The Psychology of Sound Design and the clip Netflix's Logo Sound?