Human-Centric Innovation
Innovation goes beyond just product functionality; it intertwines with design and the narratives that surround a brand. People connect with stories, and whether crafted by the creator or imagined by the consumer, these narratives play a crucial role in how products are perceived and purchased. Emphasizing the human side of innovation can lead to deeper connections and greater success in the marketplace.In this clip
From this podcast
Success Story with Scott D. Clary
Mauro Porcini - SVP & Chief Design Officer at PepsiCo | The Human Side of Innovation
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