Design Thinking Pitfalls
Many companies mistakenly believe that simply adopting design thinking as a methodology will lead to success. The true challenge lies in the thinkers behind the process; the effectiveness of design thinking is determined not by the tools but by the creativity and curiosity of the individuals using them. Without the right mindset, even the best methodologies can fall flat, much like a brush in the hands of someone without artistic vision.In this clip
From this podcast
Success Story with Scott D. Clary
Mauro Porcini - SVP & Chief Design Officer at PepsiCo | The Human Side of Innovation
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