Women and Negotiation

Sara emphasizes the importance of women advocating for themselves in negotiations, highlighting the disparity in how often men ask for what they want compared to women. She discusses her books, which provide a research-backed foundation for understanding these dynamics and offer practical strategies for women to improve their negotiation skills. The conversation also outlines a step-by-step approach to becoming a successful negotiator, focusing on research, role-playing, and effective negotiation tactics.