Lucky Break
Jennifer shares how a tweet to a New York Times reporter led to a feature article, resulting in a surge of website visits and requests for disability insurance quotes. The team worked tirelessly to manually input user data and generate quotes, highlighting the overwhelming response they received. Despite generating revenue, they faced challenges in converting shoppers and had to raise capital to sustain their growth.In this clip
From this podcast
How I Built This
Policygenius: Jennifer Fitzgerald
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