Evolving Fitness Culture
The target demographic has shifted to 18-24 year-olds, particularly Gen Z, who embrace a fitness lifestyle. Influencer partnerships and social media engagement are crucial for reaching consumers, as they seek immediate access to products. Embracing technology and an omni-channel approach ensures that brands meet the impulsive purchasing habits of today's fitness enthusiasts.In this clip
From this podcast
The Logan Bartlett Show
Nearly Bankrupt to $10B Company: How John Fieldly Saved Celsius
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