The Power of IP
Matthew Ball discusses the ever-growing need for audiences to immerse themselves in franchises and the ways in which interactivity and gaming have allowed for greater audience control. He also explores the changing dynamics of intellectual property competition as the biggest IPs expand into every medium.In this clip
From this podcast
Invest Like the Best
Matt Ball - The Future of Media: Movies, the Metaverse, and More - [Invest Like the Best, EP.185]
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