Fairness in Bundling
Shishir challenges the myth that revenue from bundles should be allocated based on usage. He explains why paying based on usage can lead to unintended consequences and shares insights on how to think about fairness in bundling.In this clip
From this podcast

Invest Like the Best
Shishir Mehrotra – The Art and Science of the Bundle - [Invest Like the Best, EP.175]
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